How to build a strong community online – The numbers are not always about
A good group online isn’t all about numbers. It’s all about how individuals communicate with your organization or product and the ways they do it.
Get the most out of your blog
Your website and/or blog should be your starting point. Yeah, we know that it’s difficult to regularly come up with great material, but it’s the only way to show what you know and that you’re worth doing business with.
Furthermore, if you have a WordPress blog, you can use it to create a community via the available plugins and themes. All signs that you are a thought leader in your niche are to build a discussion board or website, invite guest writers, get feedback, and actively ask for endorsements and testimonials.
As an incentive to register for your email marketing list, providing free special reports or e-courses often builds community, rather than tourists who come once for a few seconds and never come back. Over time, the frequent visitors are the ones who will shape your culture.
Using the plugins that allow people to share content on the social networks will also build a strong online community that will create all new opportunities for your business.
Connecting with niche leaders
We are also judged by the business that we retain. It is always a good thing to be seen in your niche on the same pages as other “thought leaders” Even better, this can build the potential for collaborations between new product development and joint venture (JV). You may interview each other online, for example, and publish or sell the resulting product to create a brand and/or make more cash.
In a JV, with a special bid, you can email each other’s lists. Your client will be someone who signs up from their list and could be identified as your affiliate. Even if their list has 5,000 individuals and you have just 1,000 individuals, within a particular period, you can offer to mail 5 of their deals.
JVs then split the profits 50/50 or each gets a special affiliate link. This allows you both to profit from more exposure and/or sales to people interested in your niche.
Social network profiles
Put this at the top of your marketing list if you have not already taken the trouble of creating a full, comprehensive profile on each of the major social networks. Searching within a network, that is, social search, is increasingly overtaking search through search engines such as Google. Only if people can find you can you create a community. If they see things that interest them, goods, services, information, and eye-catching content on offer, they will only want to enter your group.
Making the most of groups
In order to interact with your target audience and like-minded people, one main feature of top social networking platforms is whether or not they have groups you can join.
Facebook and LinkedIn are examples of social media sites that have popular and active groups, where you can connect with prominent influencers in your niche and position you as an authority.
Active Pinterest boards that allow guest pinners may include other groups you may want to consider. More of your pins are seen around the clock, not just the times you pin, this would suggest. Yahoo groups and Google+ circles, don’t forget. Both of these can also help you develop your niche-related strong online community.
Be helpful, not pushy
Finally, engaging in groups is the best way to create a culture. Enter communities, engage, share, and not only try to promote all the items for sale. Link and culture are all about social media.
Try these tips to start a strong community or even fine-tune your current community if you’ve been wondering how to create a strong online community. It’s never too late to get your group or community on the right path.
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