How to simplify the marketing plans for Social Media
Strategies for social media marketing can become extremely complicated. So much to do and so little time still seems to be there. There are ways, though, to keep things easy once you know how.
Know your niche.
The niche research you did when you first started your company should have exposed the desires, pain points, issues, and spending limits of your customers. Do any research if you are not sure. Above all, discover where on the Internet they spend their spare time and target certain pages. If the perfect client in your niche isn’t hanging out there, there’s no point in banging away on a social network.
Brainstorm hot content.
The kind of content that will appeal to everyone in your niche is hot content. You will definitely see the same problems come up frequently when you do your niche study. Make a list of them and build content that responds to these questions. Make sure that paying goods are produced that do as well. Free goods contribute to items that are paid for.
Leverage the content you create.
Make any piece of content for you that you build work hard. Putting it into more than one format is one of the easiest ways to do it. Your content may be an essay, a top-10 list, or a PowerPoint deck, for example. You could convert your deck into a YouTube video that you would then embed on your blog. At famous sharing sites like SlideShare, you could also share the deck, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.
Create a publishing schedule.
When the content is leveraged, plan it. Obviously, you can not publish leveraged content back to back on the same topic, but you can use your blog scheduler to set the date and time in advance and publish one every month for several months, for example.
Make video your goal, though, to build up a robust YouTube channel full of interesting videos that will attract followers.
Generate your own calendar and execute it if you are working alone. The WordPress Editorial Calendar plugin is extremely useful. If you work in a team, set up a common calendar to make sure that something of value is regularly written.
Use automated tools.
There are a variety of plugins in WordPress that build sharing buttons so that people can just click to share on social networks. In addition, they have plugins that will automatically announce your new content on your social networks, such as WordTwit for creating a link to your Twitter content.
Then there are specific applications that allow you to schedule posts in advance, such as Buffer, which connects to a variety of different networks, and ViralWoot, which allows you to schedule pins in advance for Pinterest. These instruments have both free and paid levels, so by testing them out and seeing how useful they are, you have nothing to lose.
If they make your publishing on the social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.
Create a social appointment for 1 hour per day.
If you’re not careful, social media will absorb your time, so block out 2 appointments of 30 minutes each, morning and night, so you reduce the risk of distracting yourself and wasting hours wandering in an unfocused way.
Outsource the job to a reliable virtual assistant once you have things organized. Draft in your child or friend and free up your time to grow your company in other ways.
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