Combining e-mail marketing with other marketing forms
One thing does not change, whether you plan to do your marketing online or offline. This is the principle that a combination of two or more marketing strategies would not be as successful as any single marketing strategy. This does not imply that you need to adopt every established marketing technique to promote your business, but it implies that marketing from a few different viewpoints is worthwhile to help you achieve your business-related objectives. In order to build an effective, multi-tiered marketing strategy, this article will discuss the value of integrating email marketing with other forms of marketing and will also provide some guidance on handling more than one marketing strategy at once.
“Two heads are better than one,” as the old saying goes, and this is definitely true when it comes to marketing. You may enjoy a lot of email marketing success, but this does not mean that you do not pursue other forms of online marketing, such as designing blogs, engaging in message boards related to the industry, putting banner advertising, orchestrating an affiliate marketing campaign and generating inbound links to your website. Although not all of these methods will be effective for your organization, you are likely to find at least one other alternative that complements your email marketing and helps you achieve your business-related goals.
You may also want to incorporate the email marketing strategy with more conventional marketing tactics, such as radio advertising, television advertisements, and print media.
Just because online advertising of these types does not take place, it does not mean that they will not be able to help you create more sales. Advertising online, as well as offline, will potentially help you to reach a wider target audience. This is because you are likely to reach Internet users globally, but you may also reach potential clients who do not use the Internet to purchase or research goods or services similar to those you provide.
Banner advertising and message board participation are common marketing tactics to be combined with email marketing.
These are all online tasks, and each of them is fairly easy individually. In combination, however, these simple operations can produce a powerful argument. You may send emails that provide valuable information about your goods or services, buy banner ad space on websites that may be of interest to your prospective customers, and join message boards relevant to the industry where you can gain the respect and interest of potential customers. Even if the goods and services you sell are not actually needed by your potential clients, having your company name can so often have a branding effect. Branding is basically a mechanism in which customers see a company name so much that when they need an item the company sells, they are more likely to buy a product from this company.
You should be mindful that this will make it difficult for you to determine the efficacy of each marketing campaign if you are planning to combine several types of advertising.
This is particularly true for the simultaneous implementation of marketing strategies. You may usually attribute improvements in revenue or website visits to changes in the marketing strategy if you are only using one form of marketing strategy. When more than one form of marketing strategy is in place, however, it can be very difficult to decide which strategy produces the desired effect.
By not making adjustments to more than one marketing plan at a time, this situation can be addressed. This will help to recognize which improvements create an increase in traffic from sales or websites. It will also help you assess whether improvements to your marketing plan have a negative impact on your revenue and traffic on the website.
However, you can suggest asking consumers to answer survey questions and provide information such as how they heard about the goods or services provided by your company if you are having trouble deciding which marketing strategy is most successful.