Google, which from then until now has been the undisputable pioneer of search engines, puts considerable emphasis on the consistency and relevance of its search engines. Particularly now that the organization is public property. The consistency of the returned results is given extreme importance in order to keep the shareholders and users of its engines satisfied.
For this same reason, doing the wrong stuff in the Adsense and other types of ads, whether purposely or accidentally, will result in a serious penalty, can bann you and even terminate your account. Nothing like a good step taken to deter wrongdoers from doing the same stuff again.
So do not only think of the methods you will use to produce more earnings for those who are dreaming of getting a job in Adsense. Before you really get involved, remember some stuff first.
Texts that are covered.
Filling your advertising page with small-to-read texts that has the same color as the background and using CSS for the sole purpose of loading them with rich content and copying keywords will win you a penalty award given to those who hide links.
Cloaking a page.
Using a browser or bot sniffers to service bots on a website other than the page that your visitors will see is a common practice. Loading a page with a bot that will never be used by a human consumer is a definite no-no. This tricks them into clicking on something you want, but they do not want to go.
Multiple Submissions.
Another thing to stay away from is submitting several copies of your domain and websites. Trying to send an Adsense URL as two different URLs, for example, is the same as inviting trouble and even termination. Similarly, this is a justification for those receiving submissions to stop auto submitters. Best to check first whether a certain search engine has already submitted to your domain before you attempt to apply it again. If that’s where you see it, then move on. No point in considering whether to attempt to apply it again.
Link Farms
Look out for who and what you are attaching your Adsense to. The search engines know that your links can not be monitored. But you’re definitely able to monitor what you connect to. Link farming, in the eyes of search engines, particularly Google, has always been a rotten apple. That’s enough of an excuse to try to stop them. On a single page, getting a link higher than 100 would mark you as a link farm, so try not to make it higher than that.
Doorway pages.
This is close to pages being cloaked. A major problem among search engines is the widespread practice of a page filled with preferred keyword advertising aimed at redirecting visitors to another “user-friendly” page. There are several SEO companies providing services of this kind. Try to stop them at all costs now that you know what they really are.
Multiple domains with similar material.
If you don’t know about it, search engines look at IP domains, registry dates, and many others. It is not something you can conceal from them to have several domains having the same exact material. The same goes with content compounded numerous times on different websites, sub-domains, and several domains being forwarded to the same content.
Many of the above methods are applicable to most search engines and not exclusively to Google. You can be confident of the great stuff for your advertising and sites by getting a mind set that you are building your Adsense along with your pages for human users and not for bots.
Not to mention escaping the search engines’ wrath and having your Adsense and site account absolutely terminated.
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