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RSS is an abbreviation that has evolved into the following, depending on their versions:

· RDF Site Summary (also known as RSS 0.9; the first version of RSS)

· Rich Site Summary (also known as RSS 0.91; a prototype)

· Really Simple Syndication (also known as RSS 2.0)

Today, RSS stands for ‘Really Simple Syndication’, and it has the following 7 existing formats or versions:

· 0.90
· 0.91
· 0.92
· 0.93
· 0.94
· 1.0
· 2.0

RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:

· RSS feed
· Webfeed
· RSS stream
· RSS channel

Usually, they are displayed on web pages as an orange rectangle that typically has XML or RSS letters in it.

RSS feeds can be used to deliver any kind of information. Any of these ‘feeds’ contain:

· Feed for blogs – every blog post is summarized as a feed item. This makes it easy to search blog entries, allowing ‘visitors’ to zoom in on their objects of interest.

Article feed – this notifies readers whenever new articles and web content are available.

Forum feed – This enables users to receive forum posts and the new topics for discussion.

Schedule feed – This allows users to broadcast activities and announce schedule changes or meeting agendas (such as colleges, clubs, and other organizations).

This is used to encourage consumers (such as retail and online stores) to ‘deliver’ recent specials and discounted deals. · Discounts or special feeds.

This allows users to receive ‘filtered’ headlines or news that are based on a particular term or keyword. Ego or News Monitoring

· News websites – as used by major news organizations such as Reuters, CNN, and the BBC.
· Marketing
· Bug reports
· Personal weblogs

Using RSS feeds provides many advantages. RSS tools and feeds can also have tremendous advantages in your business, particularly in the field of internet marketing, aside from being a great supplementary communication method that streamlines the communication needs of different sectors.

RSS tools and feeds provide Internet users with a free (or cheap) and quick opportunity for their companies to advertise or sell online.

Some of the RSS features that can help make your internet marketing policies more successful are below.

1. The simplicity of content delivery services. With RSS, virtually any outside site can capture and show your business, giving you a simple way to ‘spread out’ and advertise them.

2. Simplicity in daily content updates. Web content related to your company can now be updated automatically on a regular (and even hourly) basis with RSS. As information in your own file (such as new goods and other business-related releases) is altered and updated concurrently with that of the RSS feeds to which individuals are subscribed, Internet users would be able to experience ‘real-time’ notifications.
3. Custom-made services for content. Visitors can have customized content services with RSS, giving them full control of the flow and form of data they receive. Visitors may only subscribe to the material they are searching for, based on their preferences and needs (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are ‘forced’ to click on a link back to your site.

These are just a couple of the many things that RSS can do for you. The possibilities are infinite, and they are all intended to give you an efficient internet marketing strategy for your business.

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