Ad Swaps, Solo Ads, and Mailing Lists… BEWARE!👌

Many people have noticed that if they have a decent size list to deliver, they can create a company selling advertisements in the form of mailings.

This seems to be a perfect way to create traffic at first glance; pay a little money to get a guru to do a mailing to their list for you.

At the same time, you will make money selling your goods and even expand your own mailing list.


Although this is very plausible, watch out. The caveats here are:

Freebie Lists Scam

You are likely to see clicks and signups, but many of these scammers generate large lists of freebie seekers (the lowest marketing class) and then resell these “Solo Ads” to individuals.

They promise so many open clicks for your email and usually you can get some sign-ups too. The problem is that the real value is to a marketer’s BUYER list. It is easy to get freebie seekers to sign up but many of these people will not buy anything.

All Signups From One Place Scam

With offers from overseas countries, be careful. You will receive sign-ups for your bid, but all of them seem to be from one location! More than likely, the people you have just signed up sit in “overseas sweat shops” and any time they enter a list or do something related to it, they are paid a few pennies.

Be cautious of sharing or paying advertising in overseas lists and if you see signups coming all from one IP address or geographical area, chances are you have had these people and never do business again.

This has become big business and unsuspecting advertisers are falling for this scam all the time, including the big names!

The scammers are getting better with this scam as they are using software that rotates their IP’s or multiple proxies to cover their tracks.

Make sure you do your homework on who is selling / swapping a list to if you plan to try this. Look for ratings and trustworthy places where the success of the list they run their ad with has been recorded by other marketers.

If they are selling advertising, successful marketers would make this information available.

Bear in mind that you should consider dropping the double opt-in when you get a trustworthy ad swap or order.

I understand that some people would suggest this is a risk when it comes to spam rules, but during the ad run, the double opt-in will significantly reduce your sign-ups.

Also, make sure your mailing list deal is a very GOOD offer. A good product or service that has real value should be a good one.

Your opt-outs are another thing to look at.

If you get signups then you get a lot of un-subscribers a few days or a week later, either your deal sucks or you’ve been taken to the cleaners again.

In this game, don’t be a victim, make sure you get the right information from the start.

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This information is for educational purposes only and does not constitute endorsement of any specific technologies or methodologies or endorsement of any specific products or services.

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Oliver Bugarin, a dedicated blogger and skilled content based in Makati City, Philippines. His passion thrives in crafting captivating articles spanning the domains of travel, tourism, business, information technology, and financial technology. With a keen eye for detail, he extends his expertise to empower professionals, entrepreneurs, small business owners, startups, and growing enterprises in establishing and nurturing a formidable online presence. Through strategic content creation, Oliver contributes to building strong brands and fostering business growth in the digital landscape. Contact him at