A website refers to a collection of web pages that can normally be accessed through a software package, traditionally referred to as a web browser (one example is the HTTP on the Internet).
These pages, which are basically HTML or XHTML format documents (HTML stands for HyperText Markup Language), are accessed from a ‘common root URL’ or the homepage of the website (as most people know it).
The visitor/Internet user can search or look at the entire website from this homepage, either using the hyperlinks or the URLs of the various web pages.
Viewed on computers and other Internet-enabled devices (such as PDAs and mobile phones), websites may be divided into different categories, based on their use or the services they provide.
The following are some of them:
- Archive site – preserves and retains, to the point of extinction, electronic material that is important.
- Business site – to advertise a company or service.
- Place of Trade or eCommerce – contains products for sale.
- Community site – Enables people with common and connected interests to engage with each other (either through chat or message boards).
- Site Database – scans and shows the content of a given database.
- Development site – offers information and references relating, among others, to software development and web design.
- Site directory – includes a broad variety of content, typically split into categories and subcategories.
- Download Platform – enables users to download electronic material, such as software and game samples.
- Game site – offers a ‘playground’ where individuals meet and play.
- Information site – includes information or content intended solely for educating visitors (not for commercial purposes).
- News site – distributes or distributes news and comments (similar to an information site).
- Site of pornography – contains videos and pictures of pornography.
- Search engine platform – offers general data and acts as a ‘gateway’ to other sites and services (can also be a web portal site).
- Shock platform – displays photographs and other content targeted at upsetting viewers.
- Vanity site – a personal site managed or maintained by an entity or a small group, the contents of which can contain any data that the owner of the site wishes to include.
- Website or blogs for blogs – record online readings and publish online journals or forums for discussion.
- Wiki Forum – Enables users to edit content collaboratively.
Yahoo! is probably the most popular example of a website which is very big. Yahoo!, the most common and frequently used website, is a combination of various types of pages, including a directory site and a search engine site.
The Yahoo! site map is an immensely useful feature on the Yahoo! website because of the immense (and diverse) amount of information that it provides.
A site map is a web page that lists the entire pages on a web site. Site maps in textual or visual form may be arranged in a hierarchical fashion (a diagram or an image).
A blueprint for the Yahoo! website serves as the Yahoo! site map. The Yahoo! sitemap makes it easier for visitors or users to locate relevant information or sites on the Yahoo! website, similar to the Table of Contents of a book, without having to search several pages, since the site map provides a summary or a visual description of the Yahoo! website, with active links given for each location to encourage the user to travel directly to a specific location.
Furthermore, the Yahoo! site map helps web developers to make it easier for search engine robots (or engine spiders) to locate these pages with links from around their sites.
Since the Yahoo! site map enhances the optimization of a website’s search engine, this function can be considered a valuable tool for online marketers whose goal is to stimulate and guide traffic to their websites.
However, remember that only the ‘basics’ can be provided to you by the Yahoo! site map. Since ‘rank high’ on main search engines is vital for web marketers, a successful web marketing strategy that promotes your website is also very necessary.
Some search engine tactics to remember are below:
- Write at the top of your website a descriptive page title that excludes “filler” terms such as “the” or “and.”
- Incorporate descriptive keywords, along with your company name on your home page. This is called “keyword prominence”
- Have a Meta Tag Summary at the top of your web page. This refers to sentences that explain the content of your web page (1 or 2 lines, with a maximum of about 255 characters).
These are only a couple of the many approaches you can use to get more people to visit your website. The main thing is to concentrate on keywords and let Yahoo! do the rest of the site chart.
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